Sunday, January 25, 2015

Shop657 showcases Academy of Art alumni designers

By Tony Bravo, Thursday, January 22, 2015

The sign may say Marty’s Liquor & Gourmet, but once you enter Academy of Art University’s new Shop657, any thoughts of six-packs and Slim Jims will be banished. After the success of the academy’s spring pop-up store, the school of fashion merchandising has created its first permanent retail space in Union Square, curated and operated by students from the program.
“From product development to merchandising, design of the space to sales, (the store) is entirely student-driven,” says Keanan Duffty, senior director of the fashion merchandising school, who chatted about the boutique and its mission. “It’s really a beginning-to-end experience for the students as they follow the life of a product.”
Shop657 had a limited opening in December for the 2014 holiday season, and after closing for winter break, it reopens with the start of the school’s spring semester on Monday. For Duffty, it is the perfect marriage of concept and space. The prewar architectural flourishes, revealed while preparing the boutique, were freshened with a coat of gallery-white paint, making the walls perfect for projecting student artwork, look-book images and footage from the school’s annual New York Fashion Week runway show at Lincoln Center.
“It’s been cleaned up for retail, but it’s still got a little of that grit at the edges,” Duffty says of the way the building’s character was utilized in the shop’s design. It’s a site-specific concept that recalls New York boutiques like John Varvatos’ use of the former CBGB space or Todd Snyder’s City Gym.
“The location is perfect, between proximity to school and shoppers,” Duffty says. “There aren’t other stores really like this in Union Square. I think we’ll attract a different kind of person to the area. It has great destination potential.”
The shop features products by Academy of Art University alumni brands (naturally), including womenswear by Rinat Brodach, jewelry by Golden Pony Workshop, women’s shoes by Konstantina Tzovoulou, menswear by Voidthebrand, cheeky sweaters with #selfie motifs by Sha Suganda’s Chibi and academy sweatshirts customized by textile students.
Duffty points out a series of pillows emblazoned with neon graffitied classical portraits by pseudo-punk home line Apartment 415, Joanne Lu’s minimalist cashmere coats for Mute and Tommy Pham’s “Homiès” sweatshirts (playing on the classic Hermès logo) for San Francycle as popular standouts over the holiday season. He notes that designers and merchandise will frequently change, giving the students more opportunity to experience real-world buying and curating for retail. 
“Many of the alumni designers in Shop657 are already carried in other stores and have their own followings,” Duffty says. “There’s a few we might not be able to keep here long because of the demand and their success away from the academy. If designers do cycle out of here for that reason, it’s a great dilemma to have.”

Tony Bravo is a San Francisco freelance writer. E-mail: Twitter: @tonybravosf

Thursday, January 22, 2015


Fucked by Rock.

Keanan Duffty Fall 2006 Collection.

Inspired by Zodiac Mindwarp & The Love Reaction.

Saturday, January 10, 2015

YMA Fashion Scholarship Fund Winners

Congratulations to my students Busara Bousard, Celina Enriquez, Michelle Hendrawan and Martin Evensen for winning YMA Fashion Scholarship Awards. The awards ceremony at the Waldorf Astoria in New York was great fun. Well done and well deserved!

Founded in 1937, The YMA Fashion Scholarship fund is an international non-profit organization composed of influential members of the fashion industry.  The Fashion Scholarship Fund’s goal is to advance the fashion industry by encouraging gifted and enterprising young people to pursue careers in design, merchandising, retailing and business so the industry will continue to attract dedicated, capable and creative individuals.

We regard our scholarship grants as a very worthwhile investment in the future of the fashion industry and, since inception, have awarded over $8 million in scholarships to thousands of students worldwide. Record donations of over $16 million have been received in the past ten years, including a $1 million gift from the Estate of Geoffrey Beene and over $4.5 million in donation from the Geoffrey Beene Foundation to underwrite scholarships and enable naming rights of our annual dinner.

Now, in addition to the approximately one hundred $5,000 scholarships we award annually, an additional four outstanding Geoffrey Beene Scholars will receive $30,000 scholarships to pursue their education and career goals, while four finalists will receive $10,000.  In addition to generous contributions from benefactors and sponsors, 100% of net proceeds from the annual YMA Fashion Scholarship Fund Geoffrey Beene National Scholarship Awards Dinner goes directly to our programs. This is thanks to the generosity of the Board of Governors, who volunteer their time to ensure that all funds raised go where they are needed most: to the students.

As further support to its scholars, we facilitate internships with prestigious fashion companies and provide career mentoring by prominent senior executives who serve on our Board of Governors. Participating companies have included Calvin Klein, Global Brands Group, VF Sportswear, PVH, Fishman & Tobin, Ross Stores, Nike, Polo Ralph Lauren, Liz Claiborne, Nordstrom, Macy's, Perry Ellis, Bloomingdales, Levi Strauss & Co., Target, Kenneth Cole, Lacoste and Tommy Hilfiger to name just a few.

Monday, January 5, 2015

B-SIDE LABEL を大きくするべく人材を募集します!

B-SIDE LABELを大きくするべく人材を募集します!!詳しくはこちら!



B-SIDE LABELの制作するステッカーは全て防水、UVプロテクト加工をしております。ですので車、バイク、スノーボード、スーツケースなど屋外での使用に適しております。ガンガン外に貼ってアピールして下さいませ!

Thursday, January 1, 2015

Prada - Aoyama

Prada Aoyama, Tokyo – Architecture and interior design by Herzog and de Meuron. A really amazing piece of retail real estate which, whether you like Prada or not, you have to admire.

Medicom Sky Tree Store - Be@brick

Met with our friends at Medicom in Tokyo. They have a new store at Tokyo Sky Tree. This is a very big Be@rbrick.