Monday, June 13, 2011

5 Minutes With Wayne Hemingway

In 2007 Wayne and Gerardine Hemingway and the Hemingway Design team developed a concept of a festival that celebrated the history of British Creativity. Working with a team of researchers from Wolverhampton University they forensically assembled the archives, the experts, the knowledge bases that would enable an authentic celebration of the music, fashion, art, design, film and food of the 40s, 50s, 60s, 70s and 80s and be able to look at how these “decades of cool” are influencing today’s world renowned British creative culture.

Q1. What was the first record you bought and what effect did it have on you?

Q2. Do you remember the first item of clothing that you bought for yourself and what was so special about it?

Here goes for one and two:

The first concert that I went to on my own was David Bowie’s Aladdin Sane tour at King George’s hall in Blackburn in 73. I went out got my hair “feathered”, bought a tight fitting canary yellow T shirt from Clobber and the album from Ames Record Bar in the Arndale Centre.
When I saw the furore in the Blackburn Evening Telegraph calling for Bowie to be banned from returning to Blackburn for appearing on stage in “just underpants” I knew that this was a pop star worth following.

Q3. Which designers/fashion brands have inspired you?

We are totally self taught ..we learnt by selling secondhand clothes on Camden Market I suppose we were inspired by all those old labels like Horrockses , Biba , M & S and the prints of people like Lucienne Day

Q4. How did you get inspired to create the Vintage Festival?

I was Djing a festival a few years back + it was peeing it down , the whole site was a Sh*thole and people were dressed down . We were sat with our eldest kids who told us that they were becoming jaded going to festivals with their mates and that getting dressed up and going to clubs and being able to feel glamorous was more fun than getting filthy in a field with a load of 16 year olds on the lash !

we all agreed that a festival where music , fashion , art , design , film and food ..the better things in life ..could all be celebrated together , where you could properly dress up ..would be a blast ..and it is !!

Q5. Give me a really crazy anecdote/story. Something funny that has happened in your design career.

In our Red or Dead days we designed some one legged leggings ..thinking “how cool would that be” ... they were on our catwalk show that year we put a few pairs in our flagship store on Sloane St none sold for weeks became a source of amusement and then a man came in and bought a pair for his wife... wild celebrations ...then two days later he came back and returned them with the simple words “my wife that I was going doollaly”

“Loved the atmosphere, the amazing attention to detail, the music, the fashions....everything was so inspiring .My new favourite festival” - Simon Price / The Independent

“Simply the best festival I have played in a very very long time .A truly inspired festival weekend” - Norman Jay MBE

“Brilliant, loved it .We had such a great time” - Sir Peter Blake

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