Moods Of Norway Opens Soho Store / Steve Vai Cover
Monday, September 10, 2012, by Tiffany Yannetta
Following a store in Los Angeles, Moods of Norway has just opened its second U.S. location on Greene Street in Soho. The interior of the shop was inspired by Norwegian culture and its mountainside, which has resulted in a store filled with a hodgepodge of items. To emphasize its fall collection, titled "Cocktail Mountaineering," there are three chairlifts hanging from the ceiling, stacks of wood, pick axes, and vintage toy tractors.
Prices for the men's collection start at $49 for T-shirts, and cap off at $899 for blazers. For women, tees are $69, the shoes can run anywhere from $85 to $449, and accessories are priced up to $649. If you're looking for something to eat, rather than something to wear, the boutique also sells Norwegian candy and waffle mix. In other food-related news, King Oscar sardines and cases of Vodka are also a part of the decor.