Saturday, June 4, 2011

My Favorite Shop: SEX 430 King's Road Chelsea London S.W. 10

Specialists in rubberwear, glamourwear & stagewear.

The façade above the doorway was a 4 ft sign of 4 ft pink foam rubber letters read “SEX”. The interior was covered with graffiti from the SCUM Manifesto and chicken wire with the slogan "Craft Must Have Clothes but the truth loves to go naked".

SEX sold fetish rubber wear and bondage gear as well as original styles that would later become known as punk fashion. Initially SEX was the only boutique of its kind in the world however when British punk rock developed a mass following, there were imitators including the King's Road boutique BOY .

Early customers at SEX were all four original members of the Sex Pistols, whose name was inspired by the shop itself, the band's line-up was completed in late 1975 when Malcolm McLaren invited a nineteen-year-old John Lydon to audition for the group by singing along to Alice Cooper's "I'm Eighteen" on shop's the jukebox. Other notable SEX patrons included Chrissie Hynde, Adam Ant, Marco Pirroni, Siouxsie Sioux, Steve Severin and the Bromley Contingent.

Many people involved with the punk scene worked at the shop in one way or another. A notable employee was Jordan (Pamela Rooke), whose provocative fashion sense served as a walking advertisement for the shop and is pictured outside the shop in the top two photos and in red fetish gear in the bottom right. Glen Matlock was also a 'Saturday boy' and screened many of the original t-shirts himself. At various times, Chrissie Hynde and Sid Vicious also worked at SEX.

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